Paul Jones
Paul's latest writings
Getting People to Act on Your Cause-Related Marketing Campaign
What's Your Social Marketing Campaign's 'MacGuffin?' Alfred Hitchcock, the legendary filmmaker, used to speak of a movie's 'MacGuffin ,' or plot device. "In crook stories it is always the necklace and in spy stories it is always the papers," he said. In short, a MacGuffin is a mechanical device that impels action. Now for Hitchcock, the MacGuffin was often no more than a device, one... (posted by Paul 4 years 299 days ago.)
What's Your Social Marketing Campaign's 'MacGuffin?' Alfred Hitchcock, the legendary filmmaker, used to speak of a movie's 'MacGuffin ,' or plot device. "In crook stories it is always the necklace and in spy stories it is always the papers," he said. In short, a MacGuffin is a mechanical device that impels action. Now for Hitchcock, the MacGuffin was often no more than a device, one... (posted by Paul 4 years 299 days ago.)
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